APPROACH
Because nature sits so centrally within Norwegian identity, the first instinct is to let the landscape speak for itself. Mountain imagery is used extensively in order to tie the Skagen brand closely to the Scandinavian wilderness, allowing the visual weight and grandeur of the landscapes to guide the overall direction.
The staircase graphic required a slightly different approach, as it needed to communicate motion and draw visitors further into the space. Here, we used colour contrast alongside the image of a figure positioned at the top of the stairs to subtly influence movement. Turquoise created a striking statement against the black-and-white backdrop, while the composition introduced a sense of mystery, elevation, and adventure.
The window panels, however, needed to communicate the brand vision immediately. For this reason, the full mountain imagery was now on display. Each mannequin stands before the large posters, as if they were a person out on a hike in the mountains.
This helped create a more immersive and atmospheric first impression, reinforcing the scale and beauty of Norway’s mountainous terrain.
The sales cards were designed to remain clean and minimal so that future edits to the digital assets could be made easily after handover. Importance was placed on the scenery, a minimal color accent and simplicity.
Because nature sits so centrally within Norwegian identity, the first instinct is to let the landscape speak for itself. Mountain imagery is used extensively in order to tie the Skagen brand closely to the Scandinavian wilderness, allowing the visual weight and grandeur of the landscapes to guide the overall direction.
The staircase graphic required a slightly different approach, as it needed to communicate motion and draw visitors further into the space. Here, we used colour contrast alongside the image of a figure positioned at the top of the stairs to subtly influence movement. Turquoise created a striking statement against the black-and-white backdrop, while the composition introduced a sense of mystery, elevation, and adventure.
The window panels, however, needed to communicate the brand vision immediately. For this reason, the full mountain imagery was now on display. Each mannequin stands before the large posters, as if they were a person out on a hike in the mountains.
This helped create a more immersive and atmospheric first impression, reinforcing the scale and beauty of Norway’s mountainous terrain.
The sales cards were designed to remain clean and minimal so that future edits to the digital assets could be made easily after handover. Importance was placed on the scenery, a minimal color accent and simplicity.
The window panels, however, needed to communicate the brand vision immediately. For this reason, the full mountain imagery was now on display. Each mannequin stands before the large posters, as if they were a person out on a hike in the mountains.
This helped create a more immersive and atmospheric first impression, reinforcing the scale and beauty of Norway’s mountainous terrain.
The sales cards were designed to remain clean and minimal so that future edits to the digital assets could be made easily after handover. Importance was placed on the scenery, a minimal color accent and simplicity.
Because nature sits so centrally within Norwegian identity, the first instinct is to let the landscape speak for itself. Mountain imagery is used extensively in order to tie the Skagen brand closely to the Scandinavian wilderness, allowing the visual weight and grandeur of the landscapes to guide the overall direction.
The staircase graphic required a slightly different approach, as it needed to communicate motion and draw visitors further into the space. Here, we used colour contrast alongside the image of a figure positioned at the top of the stairs to subtly influence movement. Turquoise created a striking statement against the black-and-white backdrop, while the composition introduced a sense of mystery, elevation, and adventure.
